The Washington Redskins have announced that they are changing their name. Honestly I really don’t care. I’m not a sports guy. I’m glad that people find enjoyment in it, but it’s pretty boring to me. I liked to play sports, and might like to do so again, but to sit and watch others play isn’t my idea of fun.
I am not attached to the name Redskins. Thousands of fans are, but their opinions don’t matter. The owner vowed to never change the name, but he has seen the error of his ways when Amazon and Nike and other retailers decided to no longer sell team merch.
Who the name offends, and why it’s offensive is interesting. Most native Americans are not offended, at least according to several polls I’ve seen. White liberals, on the other hand decided that it was derogatory and get super offended about it when there’s not something else more interesting to be upset about. Hooray for white liberals deciding to be offended on behalf of another minority. There seems to be a pattern here, but hey I’m sure the world needs more white saviors.
The rage industry will march ever on. Its tools are the euphemism treadmill and the slippery slope, among others. Keeping this in mind, the team formerly known as the Redskins must be very careful when choosing a new name. I’d like to suggest Savages, but that term has a clearer pejorative history when applied to native Americans. It would be funny though, to watch the NFL jump from the frying pan to the fire. (Probably shouldn’t say that, the phrase ‘frying pan to the fire’ is probably triggering to someone.)
Seriously though, what to name the team? In a time when Americans are tearing down and defacing memorials to the men who wrote the Constitution and Declaration of Independence and freed the slaves, any choice will be suspect. What should the team colors be? They’ve indicated that they’ll keep the same colors, but those colors are so closely associated with the name they’d be better advised to let them go so that they don’t have another battle down the road. Obviously they can’t use gray, because it’s associated with slavery, or white, because everything white is suspect. (Companies that make products to lighten skin are tiptoeing around this problem now looking for ways to accurately communicate what their product does without using the words lightening or whitening.) Orange is now associated with the most hated man in the world, so it’s out. But most colors are still safe, again for now.
Animal names are common, but they are already being attacked by fringe groups, who will in time become non fringe groups. So best to stay away from animals altogether. It seems that every number has been construed to be associated with some hate group or other, along with many shapes.
I really see no other alternative than to name the team ‘ ‘. That’s right, four spaces. No mascot, no colors. The inescapable roll of the euphemism treadmill will at some point crush every word, shape, and color. Someone, somewhere, will find a way to be offended, and because one is offended, all will have to change. It will be difficult to be offended by four blank spaces, but eventually that will happen too, if for no other reason than the blank spaces are sometimes called white space, or four of them strung together will develop some deeply disturbing ‘dog whistle’ of meaning that no one actually hears, but people can get upset about nonetheless.